Exploring global trends and future directions in advertising research: A focus on consumer behavior
This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …
advertising and to address the fragmented comprehension of consumers' mental responses …
Exploring factors influencing neuromarketing implementation in Malaysian Universities: Barriers and enablers
This paper aims to explore academicians' perceptions and perspectives regarding the
limitations, challenges, and potential solutions of neuromarketing implementations in the …
limitations, challenges, and potential solutions of neuromarketing implementations in the …
Attitude evaluation on using the neuromarketing approach in social media: Matching company's purposes and consumer's benefits for sustainable business growth
The current era has brought about major changes in the way people connect to each other,
and social media is a major pillar of this change. In this new communication and connecting …
and social media is a major pillar of this change. In this new communication and connecting …
A study on consumer buying behaviour for fashion and luxury brands under emotional influence
SK Bishnoi, S Singh - Research Journal of Textile and Apparel, 2022 - emerald.com
Purpose Fashion and luxury brands struggle to make themselves distinguished by ever
more apathetic consumers in this highly competitive market. Fashion and luxury retailers can …
more apathetic consumers in this highly competitive market. Fashion and luxury retailers can …
Neuromarketing and improved understanding of consumer behaviour through brain-based neuro activity
Over the past three decades, there has been a growing interest in studying consumer
behaviour directly through non-traditional, brain-based, approach using the basic …
behaviour directly through non-traditional, brain-based, approach using the basic …
[HTML][HTML] Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges
The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …
products and how they are advertised. In this context, neuromarketing seeks to enhance the …
An overview of neuromarketing research in developing countries: Prospects and challenges
Neuromarketing has opened a new door in marketing research understanding behavioral
economics with the help of Neuroscience. Over the past decade, Neuroscientists …
economics with the help of Neuroscience. Over the past decade, Neuroscientists …
Towards Sustainable Cosmetics Packaging
M Dube, S Dube - 2023 - preprints.org
In spite of the significant progress towards sustainable cosmetics, mass-produced
sustainable packaging has proven to be a challenge. The complexity of environmental …
sustainable packaging has proven to be a challenge. The complexity of environmental …
Redefining Consumer Engagement in Virtual Spaces
M Arora - … and Neuromarketing Impacts on Consumer Behavior, 2024 - books.google.com
This perspective explores the integration of neuromarketing and the metaverse in
understanding and influencing consumer behavior. Neuromarketing combines …
understanding and influencing consumer behavior. Neuromarketing combines …
Data Fusion In Neuromarketing: Multimodal Analysis of Biosignals, Lifecycle Stages, Current Advances, Datasets, Trends, and Challenges
M Quiles Pérez, ET Martínez Beltrán… - … Datasets, Trends, and …, 2023 - papers.ssrn.com
The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …
products and how they are advertised. In this context, neuromarketing seeks to enhance the …