The photo and video sharing social network Instagram attracts an impressive number of
users, among them political actors such as politicians, parties, and members of the …

Instagram is one of the fastest-growing photo sharing social media platforms. Drawing from
the uses and gratification theory (U&G theory), this study examines the gratifications in photo …

While research has examined how politicians engage in personalized presentations of
themselves and their policies, and how journalists personalize political coverage, few …

Young citizens increasingly turn to social media platforms for political information. These
platforms enable direct communication between politicians and citizens, circumventing the …

Es en las redes sociales donde los y las jóvenes dedican gran parte de su tiempo y donde
despliegan variadas y cambiantes prácticas. Desde la teoría de usos y gratificaciones, este …

Science communicators have been encouraged to use humor in their online engagement
efforts. Yet, humor's effectiveness for engaging people with science remains an open …

Many studies have examined the degree to which social media facilitate echo chambers that
keep users from diverse political perspectives (Bakshy, Messing, & Adamic, 2015; Parmelee …

This study extends the uses and gratifications research into the feature use of social media
platforms by identifying the motives for updating 'Stories' on three social media platforms, ie …

En los últmos años Instagram se ha consolidado como un potente canal de comunicación
electoral y construcción de liderazgo polítco. Nuestro objetvo es analizar la gestón …

Marketing researchers have devoted considerable attention to marketer-generated content
(MGC), social media engagement behaviour (SMEB) and online relationships. Prior studies …