Fast-growing global markets are forcing companies to continuously re-assess customer
needs when designing new products. Product evaluation is a critical task to ensure success …

An effective warning attracts attention, elicits knowledge, and enables compliance behavior.
Game mechanics, which are directly linked to human desires, stand out as training …

Eliciting informative user opinions from online reviews is a key success factor for innovative
product design and development. The unstructured, noisy, and verbose nature of user …

Product evaluation throughout the design process is a fundamental task for product success,
which also helps to reduce design-related costs. Physical prototyping is a common method …

Virtual product presentations that rely on static images and text are often insufficient to
communicate all the information that is necessary to accurately evaluate a product …

Marketing intelligence fosters two major developments within digital service marketing. On
the one hand, a boom of services seems to have evolved, accelerated by the opportunities …

Virtual Reality is used in design for both supporting design reviews and interacting with
products being designed. The interactions Virtual Reality enables are often found engaging …

The availability and affordability of consumer virtual reality (VR) devices have fueled their
adoption during the product design process. High fidelity virtual prototypes can be created …

Product shape evaluation is an important part of new product development. In the shape
design stage, design schemes are often presented through visual images. The presentation …

The emergence of new display technologies can change the perception of product design
features and their assessment. Previous studies are limited to comparisons between a few …