On music's potential to convey meaning in film: A systematic review of empirical evidence

AK Herget - Psychology of Music, 2021 - journals.sagepub.com
With its schema-activating potential to influence an audience's perception and interpretation
of film plot and protagonists, film music goes far beyond the role of an emotionalizing …

Influencing brand personality with sonic logos: The role of musical timbre

M Techawachirakul, A Pathak, K Motoki… - Journal of Business …, 2023 - Elsevier
This study examines the relationship between instrumental timbre and brand personality
and its underlying mechanisms. Our findings demonstrate that the connotative meanings of …

Sonic branding of meat-and plant-based foods: The role of timbre

M Techawachirakul, A Pathak, K Motoki… - Journal of Business …, 2023 - Elsevier
Despite the wide body of literature available on the sound symbolism of food, the role of
timbre in influencing food perception is yet underexplored. Given the shared gender …

Orchestrated sex: The representation of male and female musicians in world-class symphony orchestras

DC Sergeant, E Himonides - Frontiers in psychology, 2019 - frontiersin.org
This study examines the representation of male and female musicians in world-class
symphony orchestras. Personnel of 40 orchestras of three regions, the UK, Europe, and the …

How to dress to impress: The effect of concert dress type on perceptions of female classical pianists

O Urbaniak, HF Mitchell - Psychology of music, 2022 - journals.sagepub.com
Audiences expect music performers to follow tacit dress codes for the concert stage. In
classical music performance, audiences favor performers in formal dress over casual dress …

A multimodal understanding of the role of sound and music in gendered toy marketing

L Marinelli, P Lucht, C Saitis - PloS one, 2024 - journals.plos.org
Literature in music theory and psychology shows that, even in isolation, musical sounds can
reliably encode gender-loaded messages. Musical material can be imbued with many …

Orchestrating gender equality: How Australian female musicians navigate bias and achieve career success

ER Green, HF Mitchell - International Journal of Music …, 2023 - journals.sagepub.com
Women's participation in professional orchestras has changed the gender dynamics in the
Australian music workplace. Traditional binary gender bias is pervasive in all industries, but …

Explainable Modeling of Gender-Targeting Practices in Toy Advertising Sound and Music

L Marinelli, C Saitis - 2024 IEEE International Conference on …, 2024 - ieeexplore.ieee.org
This study examines gender coding in sound and music, in a context where music plays a
supportive role to other modalities, such as in toy advertising. We trained a series of binary …

Sounds like respect. The impact of background music on the acceptance of gay men in audio-visual advertising

AK Herget, F Bötzl - Frontiers in psychology, 2021 - frontiersin.org
Companies increasingly seek to use gay protagonists in audio-visual commercials to attract
a new affluent target group. There is also growing demand for the diversity present in society …

First impression biases in the performing arts: Taste-based discrimination and the value of blind auditioning

J Droege - Journal of Cultural Economics, 2019 - Springer
I develop a game-theoretic framework to study the repercussions of an evaluator's bias
against a specific group of applicants. The evaluator decides upfront between holding an …