Recent studies on consumer behaviors showed that the role of neuroscientific tools in
increasing the knowledge of the neural mechanism is involved in the decision and …

Turizm genellikle soyut kavramlar üzerine pazarlama faaliyetlerini gösteren bir endüstridir.
Ancak geleneksel pazarlama araştırmaları tüketicilerin bilinç düzeyinde verdiği cevaplar …

Tourism is an industry that generally shows marketing activities based on intangible
concepts. However, traditional marketing research is built on answers given by consumers …