This paper conceptualizes the phenomenon of historizing the present, defined as
emphasizing the historical significance of present events and treating the present from the …

Although it is imperative to act collectively for the environment, people are often reluctant to
do so, partly because they perceive the impact of their behavior to be limited. This research …

Climate change has become an increasingly polarizing issue in the United States and
across the globe, a divide reflected in the sustainable behaviors of liberals and …

La société de consommation a progressivement déconnecté les consommateurs de l'origine
de leur consommation, des besoins qu'elle assouvit réellement, et de son impact social et …

ABSTRACT Consumer movements like Extinction Rebellion are being increasingly
examined for their potential to change current consumption conventions and thus facilitate …

To expedite urgently needed system-level changes, as consumer researchers, we need to
better understand how individual-level interventions affect the likelihood of group-level …

Avec la crise climatique, les publications sur les comportements pro-environnementaux
collectifs sont de plus en plus nombreuses. Cependant, il ne semble pas y avoir de …

Self-regulation refers broadly to an individuals ability to control or modify their behavior to
accomplish long-term goals and navigate the appeal of falling back on unhelpful habits or …

Consumers are increasingly exposed to a myriad of marketing cues signaling information
such as a brand's history, its accessibility online, context about the firm's owners, and …