Current research on culture focuses on independence and interdependence and documents
numerous East-West psychological differences, with an increasing emphasis placed on …

Choices not only reflect our preference, but they also affect our behavior. The phenomenon
of choice-induced preference change has been of interest to cognitive dissonance …

The present chapter intends to delineate and assess the future potentials of the main fields
of the anthropology of art. I will not engage here in the definitional issues surrounding the …

An argument that as folk psychologists humans (and perhaps other animals) don't so much
read minds as see one another as persons with traits, emotions, and social relations. By …

Attitudes, theorized as behavioral guides, have long been a central focus of research in the
social sciences. However, this theorizing reflects primarily Western philosophical views and …

Cognitive dissonance theory has been a major pillar of social psychology for decades. In
this chapter, I discuss some of the reasons that Festinger's straightforward proposition about …

Cognitive dissonance theory proposes that difficult choice produces negatively arousing
cognitive conflict (called dissonance), which motivates the chooser to justify her decision by …

The Science of Attitudes is the first book to integrate classic and modern research in the field
of attitudes at a scholarly level. Designed primarily for advanced undergraduates and …

Implicit self-esteem (ISE), which is often defined as automatic self-evaluations, fuses
research on unconscious processes with that on self-esteem. As ISE is viewed as immune to …

The present research investigated a novel account of how normative influence varies across
culture—whether there exist cultural differences in the motivation to adhere to social norms …