The aim of this research is to examine the positive influence of brand awareness, brand
image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia …

Business uncertainty due to the COVID-19 pandemic has brought financial and banking
industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …

Özet Bu araştırmanın amacı, sosyal medya pazarlama aktivitelerinin marka bilinirliğine,
marka imajına ve marka sadakatine etkisini incelemektir. Buna ek olarak, araştırmada …

Technology and non-technology factors in OFD service contribute to attitude development
and behavioral intentions even when the core service (food) is not undertaken by the service …

This paper focuses on testing the model of consumer's buying decision of Multi-Purpose
Vehicle (MPV) cars. The research model involved four independent variables of brand …

Purpose The purpose of this paper is to evaluate the role of corporate social responsibility
(CSR) on small and medium-size enterprises'(SMEs') performance by exploring the role of …

Purpose Authenticity has become increasingly dominant in business practices, particularly
in branding and corporate social responsibility (CSR) activities, as consumers want it in all …

Purpose The purpose of this study is to analyze millennial generation purchase behavior on
halal cosmetic products in Indonesia. Design/methodology/approach The research …

Corporate social responsibility (CSR) is becoming one of the most critical challenges that
firms must address to survive in the competitive market. This study investigates the impact of …

Due to growing consumer awareness of environmental problems, more and more hotels
have been developing green practices in response to the environmental concerns of their …