Weight stigma is a pressing issue that affects individuals across the weight distribution. The
role of social media in both alleviating and exacerbating weight bias has received growing …

Background Nutrition science is currently facing issues regarding the public's perception of
its credibility, with social media (SM) influencers increasingly becoming a key source for …

Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for
marketers, little is understood about the sociopsychological motives that drive consumers to …

Background Diabetes has become one of the most prevalent chronic diseases, and many
people living with diabetes use social media to seek health information. Recently, an …

Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …

Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …

Purpose Although leveraging social media to access healthcare information is nothing new,
a boom in short video apps offers new potential for disseminating health-related information …

This study aims to integrate the literature on social media influencers into a framework that
classifies (potential) social media influencers and highlights their features. Previous …

Through sponsored content that appears on Instagram users' feeds, advertisers aim to
increase brand awareness and induce brand liking. This study examines whether or not the …

Background Globally, suboptimal dietary choices are a leading cause of noncommunicable
diseases. Evidence for effective interventions to address these behaviors, particularly in …