[PDF][PDF] Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency
Previous studies have proposed factors of impulse purchase in different advertising
mediums like website, mobile, traditional retail store and traditional television. However, to …
mediums like website, mobile, traditional retail store and traditional television. However, to …
[PDF][PDF] Conceptualising impulse purchase elements for iTV advertising
This paper describes an ongoing study related to the conceptual design model of interactive
television (iTV) advertising towards influencing impulse purchase tendency. It was found that …
television (iTV) advertising towards influencing impulse purchase tendency. It was found that …
Advertising theories in impulse purchase elements for iTV advertisement
This paper reports an ongoing study related to the design of conceptual design model of
interactive television (iTV) advertisement towards impulse purchase tendency. Despite many …
interactive television (iTV) advertisement towards impulse purchase tendency. Despite many …
The media digitization impact on the marketing value chain from the advertiser to the consumer: how the terrestrial television digitalization interacts with the other …
G Mathios - 2017 - didaktorika.gr
The present study deals with consumers' intentions to adopt interactive television (iTV)
services by focusing, besides others, on the role of technophobia on consumers' willingness …
services by focusing, besides others, on the role of technophobia on consumers' willingness …
Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey
SM Sarif, A Che Omar… - … , Electronic and Computer …, 2016 - repo.uum.edu.my
Impulse purchase (IP) is an imperative factor for consumer to purchase products. However,
studies related to IP for interactive television (iTV) advertising are minimal. Literatures show …
studies related to IP for interactive television (iTV) advertising are minimal. Literatures show …
Survey of perceived influence of the conceptual design model of interactive television advertising towards impulse purchase tendency
With the proliferation of technology assisted shopping, there is growing evidence that
impulse buying is an emerging phenomenon, which has been the focus of this study …
impulse buying is an emerging phenomenon, which has been the focus of this study …