The effect of advertising strategies on a short video platform: evidence from TikTok
L Yuan, H Xia, Q Ye - Industrial Management & Data Systems, 2022 - emerald.com
Purpose There are two major strategies for short video advertising which are KOL (key
opinion leader) endorsement and in-feed advertising. The authors aim to research the …
opinion leader) endorsement and in-feed advertising. The authors aim to research the …
Shielding citizens? Understanding the impact of political advertisement transparency information
Online targeted advertising leverages an information asymmetry between the advertiser and
the recipient. Policymakers in the European Union and the United States aim to decrease …
the recipient. Policymakers in the European Union and the United States aim to decrease …
Posting or advertising? How political parties adapt their messaging strategies to Facebook's organic and paid media affordances
Facebook plays a key role in election campaigns because it provides strategic marketing
affordances for political parties' electoral goals. Organic media allow to engage regularly …
affordances for political parties' electoral goals. Organic media allow to engage regularly …
[HTML][HTML] Incorporating psychological science into policy making
A Kozyreva, L Smillie… - European psychologist, 2023 - econtent.hogrefe.com
The spread of false and misleading information in online social networks is a global problem
in need of urgent solutions. It is also a policy problem because misinformation can harm …
in need of urgent solutions. It is also a policy problem because misinformation can harm …
Invisible transparency: How different types of ad disclaimers on Facebook affect whether and how digital political advertising is perceived
One central measure set out in the regulation of digital political advertising (DPA)
concentrates on transparency disclaimers to make users aware that the respective content …
concentrates on transparency disclaimers to make users aware that the respective content …
Balancing perceptions of targeting: An investigation of political microtargeting transparency through a calculus approach
Over the last few years, political advertisers have moved with their audiences: to social
media platforms. Advertisers on these platforms aim to persuade voters by sending …
media platforms. Advertisers on these platforms aim to persuade voters by sending …
The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects
The availability of online data has altered the role of social media. By offering targeted
online advertising, that is, persuasive messages tailored to user groups, political parties …
online advertising, that is, persuasive messages tailored to user groups, political parties …
The effect of traffic light veracity labels on perceptions of political advertising source and message credibility on social media
The use of warning labels on political advertisements is one way to help citizens better
evaluate the source and veracity of messaging, and combat the harms of misinformation on …
evaluate the source and veracity of messaging, and combat the harms of misinformation on …
Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement
Visual misinformation about ongoing contaminated food crises poses a significant threat to
organizational well-being and public health, particularly when people share incorrect …
organizational well-being and public health, particularly when people share incorrect …
Eye-tracking methodology in research on visual politics
F Marquart - Research handbook on visual politics, 2023 - elgaronline.com
The interest in individuals' eye movements and their importance for attention and visual
perception has a long tradition in medical research and biology. However, their recording …
perception has a long tradition in medical research and biology. However, their recording …