Contemporary digital technologies have facilitated practices related to games whereby
users often produce and consume content for free. To date, research into consumer …

Research on organizational justice in sport has evolved during the past fifteen years. Much
of that research has focused on the perceived fairness of equity, equality, and need when …

Uncertainty brought about by the separation of information flow and product flow has
become a critical obstacle to e-commerce development. From the perspective of presence …

Key Themes in Youth Sport is a concise, easy to read guide to core concepts in the study of
young people's relationship with sport, exercise and leisure. Designed to help students get …

Sports marketing is a dynamic subject area linking academic research, marketing
practitioners and public policy planners. To provide an experience that meets or exceeds a …

Corporate citizenship represents various organizational activities and status related to the
organization's societal and stakeholder obligations. This study develops five different …

Studies on customer loyalty commonly use future behavioural intentions, even though these
do not always correspond to actual behaviour. This study aimed to create a model for …

Young consumers' social media activities are increasingly important for marketers and
retailers. A key phenomenon of social media platforms is that groups of people who share …

Sport consumer decision making is a complex process in which an individual evaluates,
acquires, uses, or disposes of sport products or services. This qualitative study aimed to …

The aim of this research is to analyze the correlates of adults' participation in sport and
frequency of sport. A hurdle model approach comprising a binary choice regression to …