The number of traffic accidents because of distracted driving is increasing rapidly worldwide.
Hence, the main objective of the present study is to review the effects of different distracting …

The view that drivers have from the road can be enjoyable or disturbing, stressful or relaxing,
distracting or fatiguing. Road planning guidelines balance aesthetical and safety …

This paper proposes a conceptual framework to understand the relationship between
roadside advertising signs, driver behaviour, and road safety outcomes. Roadside …

This study aims to evaluate the impact of different visual attraction environments at the
entrance zone of freeway tunnels on drivers' visual performance and subjective mental …

To address a longstanding gap in the literature examining distraction effects resulting from
the use of sexual appeals, a mixed-factors eye-tracking experiment (N= 108) was conducted …

A common distraction that affects drivers on the road is billboards. It can substantially impact
how well drivers manage their speed, maintain their lanes, focus their attention, and react to …

Abstract Out-of-home (OOH) advertising is an important and prominent component in many
advertising campaigns. Yet the medium is underresearched, and scholarly research is …

Research on the effect of advertising billboards on road safety has accumulated over the
past seven decades, but has led to inconclusive data, which prevent clear-cut conclusions …

The visual attractions present in the access zones of highway tunnels can exert a
detrimental effect on drivers' visual performance and mental workload, thereby posing a …

Sexual activity while driving has been reported in emerging research. Sexual activity while
driving is a form of distracted driving because it includes an individual (the driver) who …