The business activities of an enterprise are the unending development of the behaviours of
groups, and the financial risks that are formed are a direct result of the business activities of …

The revolutionary effects of artificial intelligence (AI) and socially responsible marketing on
the real estate market are examined in this chapter. Real estate is being redefined by …

The purpose of this study is to investigate the factors that drive performance and profitability
in family-oriented firms and to identify the elements that play an important part in …

Purpose By acknowledging the importance of micro-influencers and all decision-making
process stages, this study aims to explore the impact of perceived influencer's credibility …

Banks that were formerly considered" remote" have become" local" in recent years as a
result of technological advancements and the proliferation of communication channels. The …

Be loyal to your employer, and they'll return the favour. Understates the intricacy of a
person's attitude and behaviour at work. Work literature studies organisational commitment …

The purpose of this research is to educate government agencies on the importance of
human resources. In the aftermath of numerous threats, the government did not have a …

CSR has been debated in business literature for decades. This document explains CSR's
meaning, purpose, and evolution over time. Scholars' contributions have played a role in the …

A fast-changing world has created a speed-obsessed society. In this development-seeking
and innovation-driven environment, leaders and individuals must adopt more strategic …

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
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