Understanding non-Muslims' reluctance to halal food: a systematic review

MA Ramli, MA Abd Razak, MH Jaafar - Journal of Islamic Marketing, 2023 - emerald.com
Purpose To tap into the global market, it is important to evaluate and predict the trends of the
acceptance of non-Muslims towards halal food products. This review paper aimed to …

Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from Indonesia, Malaysia, and Singapore

DF Septiarini, RT Ratnasari, MCM Salleh… - Journal of Islamic …, 2022 - emerald.com
Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from
Indonesia, Malaysia, and Singapore | Emerald Insight Books and journals Case studies Expert …

Effective Microorganisms as Halal-Based Sources for Biofertilizer Production and Some Socio-Economic Insights: A Review

CK Yap, KA Al-Mutairi - Foods, 2023 - mdpi.com
This paper aims to review the literature on 'Effective Microorganism (EM)'and 'Fertilizer'from
the Scopus database and to discuss EMs using Halal-based sources for biofertilizer …

Motivational, emotional and memorable dimensions of non-Muslim tourists' halal food experiences

E Sthapit, P Björk, S Piramanayagam - Journal of Islamic Marketing, 2023 - emerald.com
Purpose This study aims to explore non-Muslim tourists' general halal food preferences,
motivations for tasting halal food during their recent trips, positive and negative emotions …

Non-Muslim consumers' intention to purchase halal food products in Malaysia

YH Lim, S Lada, R Ullah, AA Abdul Adis - Journal of Islamic marketing, 2022 - emerald.com
Purpose This study aims to identify the intention to purchase Halal food products amongst
non-Muslim consumers in Malaysia, moderated by the acculturation effect …

“Should I adopt Islamic banking services?” Factors affecting non-Muslim customers' behavioral intention in the Malaysian context

N Mustapha, J Mohammad, F Quoquab… - Journal of Islamic …, 2023 - emerald.com
Purpose The acceptance of Islamic banking services by non-Muslim customers is not
promising in the Malaysian context. Thus, this study aims to examine the effect factors that …

Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists

E Sthapit, P Björk, S Piramanayagam… - Journal of Islamic …, 2023 - emerald.com
Purpose This study aims to examine the underlying antecedents of memorable halal food
experiences by considering how specific internal factors of non-Muslim tourists–novelty …

Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: Malaysia and Thailand's halal …

S Hasnizam, A Norzieiriani, MS Salniza… - 2020 - kkbsrs.kku.ac.th
Halal industry is a huge business. The business is not Muslim-specific yet some of the non-
Muslim consumers become a regular user of halal products due to holistic conception of …

Advancing the consumer behaviour theory in halal food: review literature and directions for future research

R Maminirina Fenitra, TE Balqiah, RD Astuti… - Journal of Islamic …, 2024 - emerald.com
Purpose This paper aims to examine existing literature on halal food consumption from the
perspective of consumer behaviour research. It identifies progress, current state and gaps …

The impact of habit and halal involvement on the intention to purchase international branded food: evidence from Indonesia

M Khasanah - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to understand and analyze Generation Z's interest in international
food brands in Indonesia, as well as how habits and halal values influence their …