Common maxims about beauty suggest that attractiveness is not important in life. In contrast,
both fitness-related evolutionary theory and socialization theory suggest that attractiveness …

Cuteness in offspring is a potent protective mechanism that ensures survival for otherwise
completely dependent infants. Previous research has linked cuteness to early ethological …

The role of virtual salesperson (VS) and the importance of customer reviews in facilitating
online purchase decisions and sales have recently received much attention from technology …

Abstract Ethologist Konrad Lorenz proposed that baby schema ('Kindchenschema') is a set
of infantile physical features such as the large head, round face and big eyes that is …

Abstract Investigated, in 2 quasi-experiments, the relation between specific adult female
facial features and the attraction, attribution, and altruistic responses of adult males. Precise …

Kawaii (a Japanese word meaning “cute”) things are popular because they produce positive
feelings. However, their effect on behavior remains unclear. In this study, three experiments …

Mirror, Mirror... examines the hidden truth about good looks. Through extensive research of
scholarly studies and popular culture, the authors provide a lively and comprehensive view …

The baby schema concept was originally proposed as a set of infantile traits with high
appeal for humans, subsequently shown to elicit caretaking behavior and to affect cuteness …

Two studies, one with 2-to 3-month-olds and one with 6-to 8-month-olds, were conducted to
examine infant preferences for attractive faces. A standard visual preference technique was …

The multiple motive hypothesis of physical attractiveness suggests that women are attracted
to men whose appearances elicit their nurturant feelings, who appear to possess sexual …