Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and
practitioners can leverage user data from online analytics and digital media platforms to …

Personas represent the needs of users in diverse populations and impact design by
endearing empathy and improving communication. While personas have been lauded for …

The idea that game design can inspire the design of motivating, enjoyable interactive
systems has a long history in human-computer interaction. It currently experiences a …

The Human–Computer Interaction Series, launched in 2004, publishes books that advance
the science and technology of developing systems which are effective and satisfying for …

A software product's acceptance depends on the user experience that it provides to its users.
The software product must meet the user needs, and one way to understand those needs is …

In recent years, research into gender differences has established that individual differences
in how people problem-solve often cluster by gender. Research also shows that these …

We consider the problem of detecting a large number of different object classes in cluttered
scenes. Traditional approaches require applying a battery of different classifiers to the …

We develop a methodology to automate creating imaginary people, referred to as personas,
by processing complex behavioral and demographic data of social media audiences. From …

Data-driven persona development unifies methodologies for creating robust personas from
the behaviors and demographics of user segments. Data-driven personas have gained …

The persona method is gaining widespread use and support. Many researchers have
reported from single cases and novel domains how they have used the method. Few have …