Abstract The commercialization of Suboptimal Food (SF) constitutes a promising lever to
tackle food waste. SF describes products that are unreservedly consumable but which have …

Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …

Food waste has received increasing scientific and societal attention during the last decade.
One important cause of food waste is thought to be the un-willingness of supply chains and …

To combat food waste, supermarkets offer food items at a reduced price in-store when they
are close to the expiration date or perceived as suboptimal. It is yet unknown, however …

The presence of food waste, and ways to reduce it, has generated significant debate among
industry stakeholders, policy makers, and consumer groups around the world. Many have …

Food waste, especially at the retail and consumer level, is a critical societal issue.
Consumers' reluctance to purchase and consume near-expired food is a major contributor …

Food not purchased due to its perceived sub-optimality is often wasted in the store, which
contributes to the problem of food waste. One way to avoid this factor causing disposal of …

Consumers have been found to majorly prefer 'optimal'food over 'suboptimal'when
purchasing food. To provide an incentive for consumers to select suboptimal food and thus …

This study examines the impact of psychological contract violation (PCV) on customer
intention to reuse online retailer websites via the mediating mechanisms of trust and …

Consumers' perceptions of the quality of fresh produce at the point of purchase and point of
consumption play an important role in decisions about what to buy, eat and discard. Apple …