Drawing on social identity theory, this study aims to examine the impact of antecedents of
eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social …

Purpose The purpose of this paper is to investigate the influence that social media usage
has on the online purchases of wine and to examine whether objective and subjective …

Purpose In the recent decade, social media popularity and growth have boosted the
development of social commerce (SC). This study aims to explore the significant impact of …

This conceptual paper evolved from an extensive literature review and a consultancy project
conducted via a UK University Business School/commercial sector collaboration. The paper …

The widespread access of electronic word of mouth (e-WOM) enables contemporary
consumers to assess the opinions of others, irrespective of geographical boundaries, about …

The aim of this paper is to analyse the features of the relations between hotels and online
travel agencies, with a particular regard to the issue of trust, which is widely recognised as a …

This paper undertakes a conceptual examination of the emergence of digital marketing in
recent decades. It identifies a number of key trends in consumer behaviour and manners in …

With the worldwide increased usage of social media, organisations are experiencing great
pressure to implement social media into their existing marketing strategies. Due to this …

This paper investigates the impact of the innovations held by the introduction of advanced
technologies into the points of sale. In particular, it explores the sense of sociality emerging …

Social networking sites, such as Facebook, Twitter, LinkedIn or Google+, allow
organisations to create profiles and become active members, small organisations have …