This meta‐analytic review offers a comprehensive framework for studying social media
influencers by integrating multiple theoretical perspectives and measures. It analyzes 250 …

This study aims to integrate the literature on social media influencers into a framework that
classifies (potential) social media influencers and highlights their features. Previous …

Internet celebrity has become a phenomenon of great interest for scholars in the last few
years. This is partly due to its impact in contemporary media ecosystems, and its influence in …

This fourth edition of Communication, Cultural and Media Studies: The Key Concepts is an
indispensible guide to the most important terms in the field. It offers clear explanations of the …

The importance of social media for advertising and marketing has brought growing interest
and investment into sponsored influencers. However, much is unknown about the …

While some social networks like Facebook are losing interest among digital influencers,
TikTok continues to grow, capturing and impacting centennials and millennials alike. This …

Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …

Since the rise of the smartphone, apps have become entrenched in billions of users' daily
lives. Accessible across phones and tablets, watches and wearables, connected cars …

Crystal Abidin é antropóloga e reúne, em seu currículo, multidisciplinaridade e
internacionalização da pesquisa. Doutora em Ciências Sociais pela University of Western …

Live-streamers in China are predominantly female and heterosexual, so their heterosexual
male counterparts barely receives attention. In this paper, we invoke the concept of …