Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
N Khair, S Elhajjar, Z Hamzeh - Fashion Theory, 2024 - Taylor & Francis
This study investigates the significance of perfume as a medium for self-expression and
identity reflection. The research employs a qualitative approach, gathering narratives from …
identity reflection. The research employs a qualitative approach, gathering narratives from …
Brand Equity Concept and Patronage of Insurance Products in Lagos State, Nigeria
A INASA-THOMAS, M AKOJA - … Journal of Sub-Saharan African Research, 2024 - ijssar.com
Background: Brand equity as a marketing concept places premium on emotional connection
with a brand in a competitive business environment where value addition is important. One …
with a brand in a competitive business environment where value addition is important. One …