Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Purpose This study aims to identify appropriate strategies and actions adopted by business-
to-business firms to cope with the ongoing COVID-19 crisis. Design/methodology/approach …

Research primarily explores sales phenomena during normal periods. However, triggering
events (eg, natural disasters, security catastrophes, pandemics) can create sales system …

This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia,
due to confinement and social distancing. Besides, which are the factors that influence the …

On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus)
outbreak a pandemic. In the following days, media reports showed that consumers …

This article develops a deeper conceptualization and understanding of the COVID-19
pandemic's impact on industrial firms. Qualitative analysis is conducted based on twelve …

The COVID-19 inflicted worldwide heavy losses and exposed the vulnerability of the global
supply chain. Since then, the number of research works exploring the supply chain-related …

The scholarly literature at the intersection of sales and ethics is vast and, therefore, difficult to
summarize. To explore the state of the sales–ethics landscape, the authors apply …

Intercultural business interaction has received limited scholarly attention in business-to-
business (B2B) marketing research, with language and culture particularly being largely …

We investigate COVID-19 related consumers' donation intent predicated on their political
ideology and the message frame-one emphasising the statistical number of affected victims …