Purpose–The purpose of this review is to examine the influence of music on consumption
experience and explore the relationships between musical variables and consumer …

This paper aims to improve the understanding of the drivers of customer satisfaction with
public transport (PT). The methodology provides a relevant contribution to the previous …

Music touches the lives of consumers at many junctures (Kellaris & Kent, 1993; Rentfrow &
Gosling, 2003). It is frequently used by sellers as a weapon of in uence (Kellaris & Cox …

Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so
many areas of our lives-from birth, through childhood, to old age. The Social and Applied …

Omni-channel supply chain management, with the objective of integrating multiple channels
to achieve better overall performance across the entire supply chain, has been implemented …

This article explores the psychological processes by which background music in
servicescapes influences service evaluation and purchase intention. Drawing on the dual …

This is the first book on the subject that combines contemporary marketing theory with
analysis of operational marketing practice within the fashion industry. It contains the views of …

Das klassische Modell des" Homo Oeconomicus" versagt, wenn Entscheidungen in
komplexen Situationen zu treffen sind: Im Haushalt, auf Märkten und im Staat folgt die …

The present study used a temporal bisection task with short (< 2 s) and long (> 2 s) stimulus
durations to investigate the effect on time estimation of several musical parameters …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …