Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews

M Bilal, AA Almazroi - Electronic Commerce Research, 2023 - Springer
The problem of information overload in online review platforms has seriously hampered
many customers' ability to evaluate the quality of products or businesses when making …

Online reviews: A literature review and roadmap for future research

M Pocchiari, D Proserpio, Y Dover - International Journal of Research in …, 2024 - Elsevier
This paper reviews and synthesizes existing research on online reviews, addresses the
knowledge gaps, and proposes directions for future research. Taking an interdisciplinary …

BERT-based NLP techniques for classification and severity modeling in basic warranty data study

S Xu, C Zhang, D Hong - Insurance: Mathematics and Economics, 2022 - Elsevier
This paper is to explore data-driven models based on a newly developed natural language
processing (NLP) tool called Bidirectional Encoder Representations from Transformer …

Revisiting review helpfulness prediction: An advanced deep learning model with multimodal input from Yelp

T Zheng, Z Lin, Y Zhang, Q Jiao, T Su, H Tan… - International Journal of …, 2023 - Elsevier
The ways in which different components collectively influence review helpfulness is not well
understood in hospitality. This study shows how multiple review data modalities can be …

Profiling reviewers' social network strength and predicting the “Helpfulness” of online customer reviews

M Bilal, M Marjani, IAT Hashem, N Malik… - Electronic Commerce …, 2021 - Elsevier
Online customer reviews have become a popular source of information that influences the
purchasing decisions of many prospective customers. However, the rapidly increasing …

Global reconstruction of language models with linguistic rules–Explainable AI for online consumer reviews

M Binder, B Heinrich, M Hopf, A Schiller - Electronic Markets, 2022 - Springer
Analyzing textual data by means of AI models has been recognized as highly relevant in
information systems research and practice, since a vast amount of data on eCommerce …

Natural language processing for analyzing online customer reviews: A survey, taxonomy, and open research challenges

N Malik, M Bilal - PeerJ Computer Science, 2024 - peerj.com
In recent years, e-commerce platforms have become popular and transformed the way
people buy and sell goods. People are rapidly adopting Internet shopping due to the …

Importance-performance analysis to develop product/service improvement strategies through online reviews with reliability

X Wu, H Liao, C Zhang - Annals of Operations Research, 2023 - Springer
Online reviews are important data for developing product/service improvement strategies.
Relevant studies treated different online reviews as equally important, and the validity of the …

Transfer learning for sentiment classification using bidirectional encoder representations from transformers (BERT) model

A Areshey, H Mathkour - Sensors, 2023 - mdpi.com
Sentiment is currently one of the most emerging areas of research due to the large amount
of web content coming from social networking websites. Sentiment analysis is a crucial …

Profiling users' behavior, and identifying important features of review “helpfulness”

M Bilal, M Marjani, MI Lali, N Malik, A Gani… - IEEE …, 2020 - ieeexplore.ieee.org
The increasing volume of online reviews and the use of review platforms leave tracks that
can be used to explore interesting patterns. It is in the primary interest of businesses to retain …