Making strategic decisions in a dynamic business environment has become a challenge for
business people, especially in small and medium-sized enterprises (SMEs). Contextual …

Contemporary business organizations are consistently innovating their data generation.
analysis and dissemination capabilities for bringing efficiency and effectiveness in their …

This study presents a new integrated approach based on the fuzzy analytic hierarchy
process (FAHP) and zero–one desirability programming (ZODP) for selecting strategic …

The packaging industry's significant role in plastic production and environmental pollution
underscores the need for more sustainable alternatives. Bioplastics emerge as a promising …

AbstractAccording to the importance of brand positioning in the sustainable development of
sport brands, the aim of the current study was to study the partial role of SERVQUAL …

This study aims to investigate the effect of marketing intelligence-dimensions (market
intelligence, competitor intelligence, customer intelligence and product intelligence) on …

Contemporary business organizations are consistently innovating their data generation.
analysis and dissemination capabilities for bringing efficiency and effectiveness in their …

Marketing intelligence, or market intelligence, refers to gathering and analyzing information
about the market, customers, competitors, and other relevant factors to make informed …

Distributors are close to the customers and vital in understanding them; thus act as a serious
link in any organisation's marketing intelligence system. Distributors are also critical in local …

This study explores the construction of brand identity through brand image as well as
observe the E-consumer behavior regarding brand trust after theoretical analysis through …