Three decades of customer value research: paradigmatic roots and future research avenues
The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …
value. In search of a comprehensive integration and analysis of this research—including …
Network management in the era of ecosystems: Systematic review and management framework
L Aarikka-Stenroos, P Ritala - Industrial marketing management, 2017 - Elsevier
Abstract Business-to-business (B2B) and business network scholars have begun adopting
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …
an “ecosystem” approach to describe the increasing interdependence and co-evolution of …
[HTML][HTML] An agile co-creation process for digital servitization: A micro-service innovation approach
In this paper, we explore how manufacturing firms and their customers co-create digital
service innovations in an attempt to address the digitalization paradox. We present empirical …
service innovations in an attempt to address the digitalization paradox. We present empirical …
How does artificial intelligence enable and enhance value co-creation in industrial markets? An exploratory case study in the healthcare ecosystem
The technological revolution brought about from the digital transformation is dramatically
reshaping how firms co-create value in B2B industrial markets. Among the many forms …
reshaping how firms co-create value in B2B industrial markets. Among the many forms …
[HTML][HTML] Capabilities of digital servitization: Evidence from the socio-technical systems theory
Driven by pressures for sustainable development and disruptions such as the COVID-19
pandemic, manufacturing companies in the 21st century are affected by two intertwined …
pandemic, manufacturing companies in the 21st century are affected by two intertwined …
Conceptualizing and communicating value in business markets: From value in exchange to value in use
Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …
In recent years, our understanding of the value construct and the communication of customer …
Issues in supply chain management: Progress and potential
DM Lambert, MG Enz - Industrial marketing management, 2017 - Elsevier
In a 2000 article in Industrial Marketing Management,“Issues in Supply Chain Management,”
Lambert and Cooper presented a framework for Supply Chain Management (SCM) as well …
Lambert and Cooper presented a framework for Supply Chain Management (SCM) as well …
IoT adoption in agriculture: the role of trust, perceived value and risk
Purpose This paper aims to study the antecedents of Internet of Things (IoT) adoption
among farmers and determine how trust in the technology influences its adoption when …
among farmers and determine how trust in the technology influences its adoption when …
Internet of things (IoT) based coordination system in Agri-food supply chain: development of an efficient framework using DEMATEL-ISM
Abstract Supply Chain Management (SCM) is one of the key aspects of making agriculture
sector more competitive in India. India and other developing countries arefacing issues for …
sector more competitive in India. India and other developing countries arefacing issues for …
Strategy map of servitization
By representing the servitization of three leading corporations via a strategy map, this
multiple-case study discusses how the strategic logic of servitization can be explained by …
multiple-case study discusses how the strategic logic of servitization can be explained by …