A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Meta‐analysis is a research method for systematically combining and synthesizing findings
from multiple quantitative studies in a research domain. Despite its importance, most …

The rapid expansion of the Information and Communication Technologies (ICTs) has
transformed learners into digital learners, requiring teachers to integrate technology into …

The circular economy emerged as an alternative model to the linear system, which now
appears to be reaching its physical limitations. To transition to a circular economy …

Over the last ten years there has been a growing interest around text-based chatbots,
software applications interacting with humans using natural written language. However …

Research is the framework used for the planning, implementation, and analysis of a study.
The proper choice of a suitable research methodology can provide an effective and …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

A decade of research has produced substantial results but the theorization of memorable
tourism experience, often drawing on positive and environmental psychology, remains fuzzy …

Since the early 1990s, ecologists and evolutionary biologists have aggregated primary
research using meta‐analytic methods to understand ecological and evolutionary …

Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …