With the rapid growth of databases in many modern enterprises data mining has become an
increasingly important approach for data analysis. The operations research community has …

Despite the recent academic interest in the study of customer equity (CE henceforth), a
comprehensive discussion of the prevailing research issues has not been provided. There is …

After a decade of successful development of new Web mining technologies, it is a good time
to examine novel promising areas that will advance Web mining over the next decade. This …

Customer lifetime value (CLV), a metric used in many industries, is based on the cumulated
cash flow a customer accrues during his or her lifetime. Firms have used CLV as a basis for …

Previous work on the solution to analytical electronic customer relationship management
(eCRM) problems has used either data-mining (DM) or optimization methods, but has not …

Throughout this research the customer valuation trend in marketing is going to be reviewed,
emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical …

Internet technology enables companies to capture new customers, track their performances
and online behavior, and customize communications, products, services, and prices …

Over the years, companies have focused on building and maintaining profitable customer
relationships for maximizing firm profitability (Kumar and Rajan, 2012). Tracking individual …

Ao longo do tempo, as instituições financeiras, muito em particular os bancos, têm cada vez
mais apostado na implementação, na gestão de processos e em métricas que possibilitem …

The Long-Term Project was undertaken by the Marketing Accountability Standards Board
(MASB) to help improve fact-based marketing resource allocation through better …