Since the seminal inception of Absorptive Capacity (ACAP) by Cohen and Levinthal (1990),
it has been adopted widely in information systems (IS) research. This paper analyzes the …

This conceptual paper addresses the capabilities offered by big data analytics (BDA), critical
in turbulent environments, in the context of the Industry 4.0 revolution. BDA enhances …

While marketing analytics plays an important role in generating insights from big data to
improve marketing decision-making and firm competitiveness, few academic studies have …

ABSTRACT Based on the Means-End Chain Theory, this paper tested the relationship
between Employee perception of CSR and its effects on firms' internal outcomes (Employee …

Purpose While the idea that consumer ethnocentrism influences the willingness to buy
domestic products is a well-known assumption for marketers, the purpose of this paper is to …

Motivated by the need to understand the underlying antecedents of RFID adoption in retail,
this study proposes and tests a framework predicting RFID adoption intent. Based on the …

Unacceptably low IT project success rates continue to be a persistent problem for
organisations and the lack of business involvement in IT projects has been suggested as an …

Este estudio tiene por objetivo proponer una metodología de uso de regresiones de
mínimos cuadrados parciales, ejemplificada a través de un caso de aceptación de …

Research interest in agile innovation management (AIM) has increased due to its growing
popularity. However, little is known about adaptability by small and medium enterprises …

In the 21st century, retaining information technology (IT) professionals is critical to a
company's productivity and overall success. Senior IT leaders need effective strategies to …