This study explores how ethnic minority destination endorsers as social media influencers
impact tourists' perception of authenticity and destination image. It sets up a structural model …

Charitable giving has become increasingly important in achieving common prosperity, and
individual charitable donations have gradually increased in China. This paper utilizes data …

In recent years, rural tourism promoting has experienced unusual development
opportunities due to the positive effects of live streaming. Despite the previous literature …

In contexts with high-income inequality, are people more or less inclined to support those in
need through philanthropy? Using data from the 2016 wave of the China Labor-Force …

A help-seeking message is composed of abundant types of content; therefore, it is
unsuitable for analysis by the traditional methods that assume that variables are …

The effectiveness of online charitable crowdfunding is contingent upon the contributions
made by donors. Given the significance and relevance of this topic, the primary objective of …