The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …

Purpose This study aims to study the attitude toward purchasing luxury fashion of young
consumers based on an extended model that integrates the constructs of the theory of …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …

Purpose The purpose of this research is to investigate the millennial consumers' purchasing
behavior of fashion clothing brands in the spectrum of brand awareness, brand schematicity …

Purpose Despite luxury's increasing globalization and broadening scope via digitalization
and new markets, the intellectual structure of the overall research corpus remains tenuous …

Environmental sustainability is a major challenge for the governments of various countries.
The industrial sector and the growth of startups have created a challenge for sustainable …

This study provides a basis for market research for a deeper understanding of the masstige
by segmenting the market according to the multi-dimensional consumption value and by …

Developments in internet and mobile technology during current times have brought about a
disruptive change in travel information communication technology (ICT), which in turn has …