Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

Atmospheric in-store stimuli have been the subject of considerable empirical investigation
for over 30 years. This research presents a meta-analysis of 66 studies and 135 effects (N …

The authors develop a conceptual model of how the congruence of political ideology and
persuasive appeals enhances sustainable behaviors. In study 1, persuasive appeals …

Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …

This review focuses on the research conducted over the years on the effects of facility-based
environmental cues, or “atmospherics”, on buyer behavior. We review the pertinent literature …

The subject of service convenience is important in service economies, yet little is known
about this topic. The consumer convenience literature—strong in certain respects …

The domain and theories of marketing have been expanding since the origins of the
discipline. Since the 1970s marketing science has been organized around the exchange …