This systematic literature review (SLR) seeks to foster the presence of feminism and
women's diversity in advertising through a systematic, transparent, and rigorous framework …

This study examines the prevalence of emotional appeals in COVID-19-themed brand
advertisements from around the world in the months immediately following the World Health …

Ensuring transparency and integrity in political communication on climate change has
arguably never been more important than today. Yet we know little about how politicians …

Nike Japan's distribution of a commercial included a message of superficial multiculturalism
presented through the narratives of three Japanese girls–ethnic Japanese,“hafu,” and …

Advertisement videos (ads) play an integral part in the domain of Internet e-commerce, as
they amplify the reach of particular products to a broad audience or can serve as a medium …

Gender representations in mainstream media could transform how people perceive gender
inequality in society. While research into gender inequality in advertising has been long …

Although social issues or social message advertisements are used by brands to influence
buying behavior, not much research has been done to evaluate the consumer behavior …

During the COVID-19 pandemic, there has been a major shift in people's activities and
behaviors, which are moving towards the digital world. This helps people in their daily lives …

A nők megerősödése (women empowerment) és pontos ábrázolása az idők folyamán egyre
fontosabbá vált a reklámozásban (Varghese & Kumar, 2020a)-mely a feminista ideológia …

The digital transformation in Vietnam offers new opportunities for targeted advertising, but
also enables biased and stereotypical content to be delivered quickly. Digital content can …