Brand communities: A literature review and future research agendas using TCCM approach
D Roy Bhattacharjee, D Pradhan… - International Journal of …, 2022 - Wiley Online Library
Academic interest in brand community research has burgeoned in the past two decades.
Despite its importance, there has been a paucity of effort in reviewing the growing research …
Despite its importance, there has been a paucity of effort in reviewing the growing research …
Identity crisis: A theoretical analysis of 'team identification'research
Research question Existing team identification research uses various definitions,
conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical …
conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical …
Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19
In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …
global pandemic. The paper looks at the impact of sport stadium closures from three …
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
This research examines the influence of consumer online brand community engagement
(OBCE) at a time of product-harm crisis on consumers' cognitive responses and behavioral …
(OBCE) at a time of product-harm crisis on consumers' cognitive responses and behavioral …
The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media
This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …
by traditional media. It examines the influence of status consumption and brand equity and …
Introducing branded communities in sport for building strong brand relations in social media
B Popp, H Woratschek - Sport Management Review, 2016 - Elsevier
Brand communities have become an important aspect for brand management in social
media. However, many brands have failed to establish a successful online brand …
media. However, many brands have failed to establish a successful online brand …
The multiple in-group identity framework
The effects of team identification on sport consumer behaviour are well established. Recent
research, however, has moved beyond this perspective to examine how groups within and …
research, however, has moved beyond this perspective to examine how groups within and …
Gendered leadership networks in the NCAA: Analyzing affiliation networks of senior woman administrators and athletic directors
The purpose of this study is to examine and compare the informal networks of both senior
woman administrators (SWAs) and athletic directors (ADs) within National Collegiate Athletic …
woman administrators (SWAs) and athletic directors (ADs) within National Collegiate Athletic …
Conceptualising and measuring fan identity using stakeholder theory
Research question: Building on identity theory and stakeholder theory, this study explores
the concept of fan identity based on self-perceived levels of power, urgency, internal and …
the concept of fan identity based on self-perceived levels of power, urgency, internal and …
Building team brand equity through perceived CSR: The mediating role of dual identification
While involvement in CSR activities is common practice in today's sporting world, there is a
need to go beyond the activities themselves to explore how fans' perceptions of CSR can …
need to go beyond the activities themselves to explore how fans' perceptions of CSR can …