In recent years, the Iraqi market witnessed a large opening that resulted from the entry of
many different products with an absence of government regulations. As a result, marketing …

Chronic diseases caused by poor health choices have been identified as a significant
contributor to mortality. The poor dietary intake of Malaysians including high consumption of …

This study aims to analyze the antecedents of satisfaction and continued use intention and
investigate the effects of satisfaction and continued use intention towards Indonesian Mobile …

To gain consumer buying interest, can not be separated from the presentation of a quality
website, website quality is an important factor in e-commerce if you want to evaluate the …

There are three major elements that considered being the expected certainty in green
product purchasing is environmental attitude, product attitude, and also purchasing …

The level of internet penetration continues to escalate the competitiveness in markets by
providing multiple venues for consumers to absorbs new information. Social media …

This study explores the antecedents that affect customer purchase intention in the post-
pandemic era, specifically through AI (Artificial Intelligence) based customer engagement …

Pandemic telah membawa dampal perubahan dalam perilaku konsumen. Perubahan
perilaku yang disebabkan karena adsanya kewajiban untuk memenuhi protocol kesehatan …

Öz Araştırma, farklı fast-food markaları tercih eden tüketicilerin tercih edilen marka ve
ürünlerine yönelik algılarını değerlendirmek amacıyla gerçekleştirilmiştir. Çalışmada ayrıca …

Dunia pemasaran memasuki era baru Marketing 4.0, dimana adanya perubahan fokus
kepada penciptaan dan pengelolaan interaksi dengan konsumen dan dengan demikian …