For the past four decades, dozens of researchers have studied consumer price knowledge,
often with disagreements on the extent of consumer'ignorance about prices. While some of …

During the last two decades, product labeling has become an increasingly used policy tool,
particularly with respect to the provision of health and environmental information. Theory …

Pricing is one of the most crucial determinants of sales. Besides the actual price, how the
price offering is presented to consumers also affects consumer evaluation of the product …

This paper proposes a model in which identical sellers of a homogeneous product compete
in both prices and price frames (ie, ways to present price information). Frame choices affect …

Literature suggests that the antecedents of complaining involve more than dissatisfaction
alone; several other factors affect consumers' propensity to complain. This study examined …

The author explores how consumers anticipate product or service usage during the
purchase deliberation and develops a descriptive model of the decision process in which …

For almost half a century, researchers have examined consumer knowledge of prices, often
with disturbing and conflicting results. Although the general findings suggest that consumer …

Prices in the marketplace often consist of multiple dimensions, such as a base price,
percentage discounts, trade-in values, and monthly fees. The presence of multiple …

In the past decade, there has been notable accumulation of evidence suggesting that many
households have considerable difficulty navigating their financial path. For example, the …

Complementary bundling is a selling strategy whereby two or more products which are
functionally related are sold at one combined price. Using a survey of prices, the findings …