[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
Past, present, and future of anthropomorphism in hospitality & tourism: Conceptualization and systematic review
The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …
times, surpassing prevous levels in the hospitality and tourism sectors. This research …
Motives towards e-shopping adoption among Pakistani consumers: an application of the technology acceptance model and theory of reasoned action
Digital technologies play a vital role in daily human life and significantly influence human
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …
[HTML][HTML] Examining the influence of social media eWOM on consumers' purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers
Despite noteworthy advancement of theoretical and practical knowledge of social media
eWord-of-Mouth with evidence from prior empirical research, the influences consumers' …
eWord-of-Mouth with evidence from prior empirical research, the influences consumers' …
Electronic word-of-mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?
The rise of social media in the digital era has revolutionized the travel and tourism industry.
Some people post their feedback about the places they visit on the internet, while others …
Some people post their feedback about the places they visit on the internet, while others …
An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation
Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …
Demystifying tourists' intention to purchase travel online: the moderating role of technical anxiety and attitude
This study investigates the influence of consumption value on tourists' intention to purchase
travel products online through the lens of the theory of consumption value framework. We …
travel products online through the lens of the theory of consumption value framework. We …
Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling
Purpose This study aims to examine the interrelationships between social media marketing
activities, self-brand connections, brand equity, trust and loyalty. Design/methodology …
activities, self-brand connections, brand equity, trust and loyalty. Design/methodology …
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty
MB Rodrigues, SMC Loureiro, MIR Romero - Journal of Retailing and …, 2024 - Elsevier
Limited research investigates consumers' perceptions of partnerships between luxury
brands and online in-games. Based on the Signaling Theory, this study, first, examines how …
brands and online in-games. Based on the Signaling Theory, this study, first, examines how …
[PDF][PDF] Challenging the Value of Authenticity: The Consumption of Counterfeit Luxury Goods in Morocco
S Paschina - International Business Research, 2023 - epe.lac-bac.gc.ca
Morocco, known for its rich cultural diversity, is witnessing a significant shift in consumer
behavior, especially among its youth, who are demonstrating an increased interest in …
behavior, especially among its youth, who are demonstrating an increased interest in …