Colour emotion models, CIELAB colour coordinates, and Iranian emotional responses

M Rostami, H Izadan, F Mahyar - Journal of textiles and polymers, 2015 - itast.ir
Ten colour emotional scales, namely," Warm Cool"," Active-Passive"," Like-Dislike"," Clean-
Dirty"," Fresh-Stale"," Modern-Classical"," Heavy-Light"," Hard-Soft"," Tense-Relaxed", and" …

IRANIANS'COLOR EMOTIONAL DIMENSIONS

M Rostami, H Izadan, F Mahyar - 2014 - sid.ir
The purpose of the current work is to examine the universality of the COLOR EMOTION
dimensions for SINGLE COLOR s. Different scales in COLOR EMOTION are investigated for …

عوامل تاثیرگذار بر ترجیح رنگی

موسوی, حدیثه سادات, گرجی کندی - مطالعات در دنیای رنگ, 2015‎ - jscw.icrc.ac.ir
ترجیح رنگی بیانگر سلیقه ی شخصی افراد بوده و امروزه بعنوان یک موضوع مهم مورد بررسی قرار
میگیرد چرا که بر عوامل مختلفی از قبیل خرید و فروش تاثیرگذار است. اما این که چرا ترجیح در …

Effective factors on color preference

HS Moosavi, S Gorji Kandi - Journal of Studies in Color World, 2015 - jscw.icrc.ac.ir
Color preference mostly indicates individual personality and taste expression. The topic of
color preference is very attractive these days since it affects the demand and sales of …

Factors Affecting Iranian Colour Emotion for Single-Colour Stimuli

B Labaf, H Izadan, F Mahyar - Journal of Color Science and …, 2015 - jcst.icrc.ac.ir
The present research is defined to clarify the relationship between colour and emotion and
to investigate the effects of culture, gender and age on colour emotion. Observers took part …