Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

The development pace of digital socialization has accelerated drastically in the past decade,
especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the …

The introduction of social media in the restaurant sector has changed the manner in which
customers communicate with businesses. Social media marketing activities (SMMAs), such …

Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the
contemporary business landscape. This paper investigates the effects of the accelerating …

Social media brands may experience a lack of competitiveness and attraction due to the
silent negative increase of customers' need for uniqueness (NFU). This is the result of a …

Purpose While there has been a growing interest in the field of Metaverse-related research,
its impact on vulnerable segments of the population, particularly those with special needs, is …

Purpose In business-to-business (B2B) settings, research on social media sites (SMS) has
primarily examined the benefits and challenges relating to their use, as well as factors …

This study investigated how like-clicking activities on social media can signal users' social
endorsement behaviors, which influence customer–brand relationships. Through the simple …

As the global population continues to grow, the impact of environmental damage and
resource depletion has been severely increased. In this context, green food gains …

Considering the large influence of social media on the restaurant chain industry, finding
effective communication strategies to interact with customers is critically important. The …