The consumption pattern of people can be an efficient way to deal with the deteriorating
situation of nature, which has adversely impacted human health and wellbeing. The current …

This study investigates the influence of barriers to value co-creation (VCC) on consumers'
resistance behavior in the online B2C retailing context. The study also examines the …

This study explores how cross-channel integration influences consumers' green purchase
intention, specifically through psychological ownership, consumer skepticism, environmental …

This study examines the dark side of online communities, especially barriers to customer
engagement in online communities. A total of 301 responses from online community …

Purpose Natural food products are becoming more popular, and their health-related benefits
are widely acknowledged. The authors wanted to see the influence of different consumption …

With the rise of the internet, online brand communities have gained popularity among users.
However, online brand communities continue to face difficulties in engagement and usage …

Purpose The unethical use of natural resources is contributing to the increasing
environmental degradation. The depleting environment poses a threat to the sustainability of …

This study investigates consumer intention to purchase NFTs in the metaverse using the
underpinnings of the theory of consumption values (TCV). This study uses a sequential …

Purpose Employees have gradually adopted social media sites and their applications that
have been associated with enhanced communication and collaboration at the workplace …

The present research explores motivators and barriers associated with adopting electric
vehicles (EVs) among Indian consumers by examining the relationship among consumers' …