In this authoritative study, three political scientists demonstrate that identification with
political parties powerfully determines how citizens look at politics and cast their ballots." …

Plasser examines the changing practices of election campaigning worldwide. Based on data
of an indepth survey of campaign managers and political consultants from 43 countries, he …

Recent controversy over campaign advertising has focused on the effects of negative ads on
voters. Proponents of the demobilization hypothesis have argued that negative ads turn off …

We examine the effectiveness of negative campaigning. Specifically, we focus on the
question, Do negative campaign messages alter citizens' evaluations of competing …

The geographic idiosyncrasies of states and media markets set the stage for a natural
experiment in which residents of a given state may be exposed to widely varying quantities …

Reformers lament that, with every effort to regulate the sources of campaign funding,
candidates creatively circumvent the new legislation. But in fact, political fundraisers don't …

Television advertising is a key element of contemporary political campaigns. Until now,
however, scholars have been able to say relatively little about the distribution and impact of …

The 2002 enactment of the first major reform of US federal campaign-finance law in a
quarter century featured a more substantial engagement of political scientists—through …

In this study, we examine the impact of sponsorship cues in issue versus candidate
advertising on perceived credibility, persuasion, information retention, and priming of …

The most prominent theories of electoral participation focus on the individual-level
characteristics of citizens as the primary determinants of voter turnout. However, seeking to …