Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …

The present chapter introduces the concept of Artificial Intelligence-Driven Customer
Service, including key AI (artificial intelligence) enablers that can dramatically transform how …

Technological advancements have made AI instructors, or more broadly machine teachers,
a lived reality. However, limited information is available about how students will perceive an …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

As chatbots gain widespread adoption in online customer service, optimizing their inherent
value and enhancing customer satisfaction emerges as an indispensable concern …

Artificial Intelligence (AI) is shaping marketing in an unprecedented way. Empowered by AI,
voice assistants are increasingly capable of speaking and listening like humans, offering a …

Anthropomorphism can provide psychological closeness and compensate for loneliness;
therefore, it has been assumed that lonely people are more likely to anthropomorphize …

This paper focuses on the opportunities and the ethical and societal risks posed by
advanced AI assistants. We define advanced AI assistants as artificial agents with natural …

With the development of live streaming e-commerce, an increasing number of virtual
streamers have emerged on e-commerce platforms. Considering trust is an antecedent …

In recent years, smart home assistants have been used by a large number of people due to
their simple, hands-free, voice-based operation. To ensure the long-term success and …