The aromatic complexity of a wine is mainly influenced by the interaction between grapes
and fermentation agents. This interaction is very complex and affected by numerous factors …

Background Understanding how people perceive and value health aspects of wine may
help to promote sustainable consumer behaviour and the development of healthier wine …

Theoretical literature on customer experience (CX) agrees that the effects of customer
experience on customer behavior depend on different combinations of its dimensions. In …

Although much has been written about sustainable food consumption in the last few
decades, obtaining reliable information on consumer preferences for new social/ethical and …

In the coming years, social media technology will have a crucial role in environmental
involvement and in encouraging sustainable behaviors in the wine industry. Sustainable …

This study adopts the experiential and more specifically a hedonic view of tourism
consumption to examine the nature of wine tourist motivations in a wine region destination. It …

Packaging communicates intrinsic product attributes to consumers, which can influence
consumer response and decision-making; however, little is known about the impact of non …

The current paper explored young adult wine drinkers' willingness to pay (WTP) for three
sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate …

Purpose–The purpose of this paper is to analyse the “region-of-origin” effect in the purchase
of cava, a sparkling wine. Cava is a multiregional designation of origin: although it is a …

This research aims to explore tourists' willingness to pay (WTP) for food-and-wine
experiences according to the generational cohorts' theory. A positivist paradigm was …