Notwithstanding the body of research on the characteristics and benefits of content
marketing as a digital marketing strategy, evidence of how online consumer behavior is …

Given the importance of content that integrates into consumers' daily lives, marketing
academics are becoming more interested in content marketing. Although academics have …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …

Current research evaluates the mediating role of attitude toward the green brand and the
moderating effect of green trust for the relationship of green brand positioning and green …

Almari, MOS, Ali, BJA, & Oudat, MS (2022). The mediating role of organizational culture on
the relationship between information technology and internal audit effectiveness. Corporate …

While prior research has examined various aspects of technology adoption, there is a limited
focus on the specific dynamics of digital concierge services within the hospitality setting …

The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …