The proliferation of disparaging humorous advertising (DHA) has garnered significant
interest among researchers due to its dual potential to engage and offend audiences. Its …

There is scholarly debate on whether digital political participation influence decision-making
or merely make citizens feel good. Using digital public sphere theory and play, this article …

Analyses of humour often focus primarily on the Global North, with little consideration for
examples and practices from elsewhere. This book provides a vital contribution to humour …

Cada vez se exploran nuevas vías para conectarse de forma directa y atractiva con los
consumidores, como el newsjacking, una estrategia donde las marcas aprovechan eventos …

This chapter concerns itself with explicating the use of indigenous languages to advertise
commercial products and political outfits at the same time. To do this, the chapter …