Purpose A novel phenomenon in product and service promotions, social coupons facilitate
group buying at lower prices, bringing key benefits to customers, merchants and coupon …

Many firms are adopting customer experience management as a route to differentiation, but
experience management in practice has only begun to be explored. Using a strategic …

Social couponing is a growing promotional phenomenon in the service industry. However,
since the conversion rate of distributed coupons into coupons redeemed for purchase is …

Under the context of the online referral reward program (ORRP), this research explores the
effect of consumers' regulatory focus (promotion-focused vs. prevention-focused) on their …

Why are men less likely to use electronic coupons than women? Previous studies have
explained the gender difference in coupon usage by exploring roles within the household …

Purpose Addressing the significant differences between referral programs and traditional
promotional marketing, this paper aims to investigate and examine the impact of how reward …

To acquire new customers, firms have adopted referral reward programs (RRPs), a social
marketing strategy by which firms promote their products or services via existing customers' …

This study examines how social tie formation shapes the production of user-generated
content (UGC). We conceptualize tie formation as a relationship cocreation process that …