The consumer decision journey model has become increasingly important to understand
consumer decision-making processes. Although the term originally emerged with Court et al …

Social media and loyalty programs are mainstays of contemporary marketing, but despite
their prominence—and their potential synergies—the two are seldom researched together …

As societies and markets are being continually transformed by digital technologies, the
workaround where the customer is found has become complex, going through multiple …

Journey research has primarily analyzed agentic, solo travelers making rational single-
purchase decisions. In contrast, we examine a journey where consumers and their traveling …

伴随农产品消费数智化渗透率的大幅提升, 线上信息干预成为促进绿色农产品消费的重要手段.
如何在聚焦消费者“买” 或“不买” 的人货精准化匹配的基础上, 进一步基于消费者决策过程动态 …

With the significant penetration of intelligent consumption of agricultural products, online
information intervention has become an important means to promote green agricultural …

With the emergence of various information technologies, how to reasonably layout in
different touch points has become a crucial issue for the company in practice, especially for …

During the COVID-19, many restaurants were forced to adopt online food delivery platforms
such as Door Dash, Uber Eats to serve their clientele. In this dissertation, I examine the …

During the COVID-19, many restaurants were forced to adopt online food delivery platforms
such as Door Dash, Uber Eats to serve their clientele. In this dissertation, I examine the …

Social media and loyalty programs are mainstays of contemporary marketing, but despite
their prominence—and their potential synergies—the two are seldom researched together …