We examine customer returns and pricing strategies in a manufacturer's Stackelberg supply
chain using game-theoretic models. In the supply chain, the manufacturer sells a high …

Recent decades have witnessed the increasing adoption of personalized price promotion
(PPP) at grocery stores. Despite the growing body of research debating whether PPP is …

The speedy development in information technology has enabled the dominant retailer to
profile consumers and serve them with personalized pricing. Although adopting …

This paper analyzes a model where a manufacturer sells a product in two markets. One
market is directly served by the manufacturer and the other is served by a retailer. While the …

This study examines how personalized pricing affects customers' showrooming behavior in
the duopoly competition with horizontal product differentiation between traditional and …

The paper proposes different supply chain contexts where one manufacturer sells the same
product to two retailers, one traditional and one online. The first context is when two retailers …

In competitive businesses, weak firms that incur high costs may have an “advantage of the
weak” when competing against strong firms that spend low costs. They could deploy …

Consumers incur utility loss when they find that their peers pay different prices for the same
product, which seemingly poses a threat to firms practising personalized pricing. This paper …

By considering a two‐segment consumer market, we investigate the impact of selling
formats on the adoption of personalized pricing (PP). We find that (i) when the valuation of …

This paper considers two firms that compete on both advertising and pricing. Each firm
decides whether to use mass advertising to cover the entire market or adopt targeted …