Assessing implicit attitudes: What can be learned from simulations?

BK Quek, A Ortony - Social cognition, 2012 - Guilford Press
Empirical studies involving the Implicit Association Test (IAT) have often revealed a general
implicit preference for European-American as opposed to African-American stimuli. While it …

[PDF][PDF] Modeling underlying mechanisms of the Implicit Association Test

BK Quek, A Ortony - Proceedings of the Annual Meeting of the …, 2011 - escholarship.org
Abstract The Implicit Association Test (IAT) is designed to measure implicit attitudes, and is
often claimed to reveal prejudicial attitudes that are at odds with explicit attitudes. Numerous …