On 9 June 2011, news of nuclear contamination in earthquake-stricken Japan took a
backseat to the AKB48 General Election in the mass media. The third election of its kind for …

The study of music in commercials is well-suited for exploring the persuasive impact that
music has beyond the ability to entertain, edify, and purify its audience. This book focuses on …

This chapter explores participation and co-production in affective media experiences in
Johnny & Associates' online fan communities. Johnny & Associates is a Japanese all-male …

This article presents a four-part text analytical approach to the examination of music
placement in television commercials. The approach is developed through a case analysis of …

This thesis investigates the influence of various musical congruity dimensions on
consumers' affective, cognitive, and behavioural responses to advertising. It adopts a mixed …

There are many ways to spend New Year's Eve in Japan, from dancing the night away at a
club to counting down the seconds until midnight fireworks light up the Tokyo sky. Others …

Music is widely used for leisure, relaxation purposes in everyday life and in healthcare
settings. While existing behavioral studies have mapped out basic relationships between …

A NEUROCOGNITIVE APPROACH TO UNDERSTAND THE ROLE OF FAMILIARITY WITH
MUSICAL STYLE AND INDIVIDUAL DIFFERENCES IN MUSIC-EVOKED EM Page 1 A …

In the postwar period, beer became integral to, and integrated within, Japanese socialisation
practices. Beer was promoted to consumers in increasingly sophisticated and ubiquitous …

Este trabajo analiza las emociones que la música chicha como recurso publicitario
despierta en los estudiantes de la Universidad Nacional Agraria La Molina respecto al …